Dictionary of Marketing Communications
著者 Norman A.P. Govoni
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| 出版社: | Sage Publications |
| 発売日: | 07-Oct-2003 |
| ISBN: | 0761927719 |
| ISBN13: | 9780761927716 |
| 形式: | Paperback |
| 重量: | 509 gms |
| 書誌情報: | pp. 256 |
書籍タイトル "Dictionary of Marketing Communications " 著者 Norman A.P. Govoni. こちらの書籍が発行された年 2003. 書籍ＩＳＢＮ番号 0761927719|9780761927716 このタイトルは Paperback バージョンに割り当てられます 書籍の総ページ数 pp. 256 (ページ) この書籍の出版社はこちらです Sage Publications.
• Provides an up-to-date, accurate, comprehensive collection of the terms and concepts that are essential for an understanding of the basic promotion functions of marketing.
• Many cross-references will be included to help the reader appreciate key relationships in marketing.
• Entries are clear, applied, practical and non-technical, designed to be useful to the student as well as the professional.
• International entries are included, which go beyond standard American usage to give the reader a greater awareness of the language of marketing than has been previously available in marketing dictionaries or glossaries.