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Dictionary of Marketing Communications

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Dictionary of Marketing Communications,0761927719,9780761927716

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Book Information

出版社:Sage Publications
発売日:07-Oct-2003
ISBN:0761927719
ISBN13:9780761927716
形式:Paperback
重量:509 gms
書誌情報:pp. 256

書籍タイトル "Dictionary of Marketing Communications " 著者 Norman A.P. Govoni. こちらの書籍が発行された年 2003. 書籍ISBN番号 0761927719|9780761927716 このタイトルは Paperback バージョンに割り当てられます 書籍の総ページ数 pp. 256 (ページ) この書籍の出版社はこちらです Sage Publications.

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Features

• Provides an up-to-date, accurate, comprehensive collection of the terms and concepts that are essential for an understanding of the basic promotion functions of marketing.
• Many cross-references will be included to help the reader appreciate key relationships in marketing.
• Entries are clear, applied, practical and non-technical, designed to be useful to the student as well as the professional.
• International entries are included, which go beyond standard American usage to give the reader a greater awareness of the language of marketing than has been previously available in marketing dictionaries or glossaries.