"This Business has Legs" How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster? Craze : An Entrepreneurial Adventure Story

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Kim Baker , Sun ...

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Anthony O. Putm ...

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Jerry Gorman, K ...

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Lincoln C. Peir ...

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Dennis L. Foste ...

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Beverly L. Kaye ...

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Jagdish N. Shet ...

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C. Jaye Berger

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Jeff Slutsky

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Martin J. Pring

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Don Wright

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Dwight W. Cathe ...

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Henry J. Johans ...

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Robert G. Simer ...

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Herman Holtz

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Herman Holtz

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Robert Porter L ...

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